Expert & friendly advice from concept to completion

Whether it's for a video, television broadcast, comercial dvd, cd rom, web site or any other application, we have learned that a client's real concern is how to get from concept to completion. At Generic Pool Film & Video Productions we totally understand this and therefore know exactly how to extract your basic ideas and turn them into visual images.

The way we achieve this is by asking you to outline in simple detail your proposal. We then move on to putting together a shooting script, shot list and filming schedule.

The schedule is influenced by locations, resources, time and budget. We always aim to work within your budget, and to keep the costs down we usually ask you to organise locations and to write the first draft of the script.

There are a lot of reasons for the expanded demand for video production, not the least of which is that making a video is a lot sexier than making yet another written report. One thing that has made this shift from print to moving image possible is that today it can cost no more to produce and distribute an information video or dvd of a reasonable length than to put out a first-quality, four-colour brochure. And for now, at least, the video is likely to command more attention from the audience than the brochure, which may be perceived as "just one more damn thing to read."